You just can’t plan what a new, innovative platform will be used for. If you create a new platform, the power may be in the unplanned uses. With Twitter, Evan allowed users to shape the system. They never planned all the cool apps that would be built on top of Twitter, or how users would use Twitter. And, that is ok. That is actually great. It is organic and the users are more in control. Interestingly enough, the “@” sign, used to let users respond to each other was never planned. People just started doing it, and Twitter built upon that.

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