AI Product Leader • Builder • Advisor

Will Murphy

Building products used by millions -from agentic AI and RAG systems to developer platforms. Pioneering AI product management since 2016 across Fortune 500s and startups.

10+
Years in AI PM
10+
Years 0-to-1
$1B+
Revenue Impact
6
Patents
18
Corporate Awards
Agentic AI RAG / GraphRAG LLMs & SLMs Neuro-Symbolic AI Knowledge Graphs 0-to-1 Product Developer Platforms IoT DevRel & APIs Cross-Functional Leadership Data Science Product Strategy

Experience

A track record of 0-to-1 and scaled product development at Fortune 500 companies and startups.

Dec 2025 -Present
AI Product Manager, Builder & Strategy Advisor
GenLab
Advising startups, executives, and VCs on applied AI product strategy. Building prototypes and early-stage products.
AI StrategyPrototypingAdvisory
Jan 2025 -Nov 2025
Principal Product Manager, AI New Products / Futures Team
Intuit
Led 0-to-1 vision and delivery of new product bets within Intuit Futures. Pioneered multiple AI agents including SLMs, GraphRAG, and neuro-symbolic reasoning.
Agentic AIGraphRAGNeuro-SymbolicZero-to-One20% MTTR Reduction25% Triage Reduction

Scaffolding AI

Flagship product announced at Intuit Investor Day 2025. Pitched the original idea, defined market requirements, and initiated development for AI agents that run your small business with an AI control pane. Projected $1B+ ARR opportunity, directly advancing Intuit's "done for you" platform strategy. Integrated neuro-symbolic reasoning and LLM-as-a-Judge for system reliability, securing immediate pilot adoption across three internal teams.

Investor Day 2025 $1B+ ARR Opportunity 3 Team Pilots
Scaffolding AI product slide showing next-gen tech for mid-market businesses
Intuit Investor Day 2025 presentation
Jan 2020 -Jun 2023
Senior Director of Product & Head of AI New Products
data.ai (formerly App Annie)
Promoted from Principal PM to Senior Director within 6 months. Owned strategy, vision, and roadmap for new product development. Led and mentored 6 direct reports across a cross-functional org of PMs, engineers, and data scientists. Player-coach for AI innovation across team and company. Collaborated cross-functionally with Engineering, Design, Legal, Sales, GTM, and C-Suite.
GenAI/LLMsKnowledge GraphsDevRel & APIsSnowflake6 Direct Reports80% New Product Coverage

Mobile Performance Score

Industry First Zero-to-One

Labs team launched the first Mobile Performance Score (MPS) -a "credit score" for mobile apps measuring Acquisition, Engagement, Monetization, and Sentiment in a single composite score. Drove upsell and analyst adoption across the platform.

Industry First Drove Upsell & Analyst Adoption
Mobile Performance Score radar chart showing score of 91

AI & GenAI Products

Copilot Chatbot Assistant (GenAI/LLMs)
Ad Creative IQ -AI-generated ad optimization
AI Feedback Loop Service/API (cross-product)
Recommendation Engine -app similarity & interest
Consumer Intelligence Knowledge Graph (POC)
Smart Search

Data & Analytics Products

Automated Insight Feed
Automated Newsfeed
Ad Revenue Estimates
Podcast Metrics
Blockchain Intelligence
Connect Plus -1st party data platform (reset strategy)

Data Infrastructure & Privacy

Snowflake Data Share & Marketplace
Synthetic Data & Data Clean Room
Homomorphic Encryption

Developer Relations & API

Led global DevRel & API platform -tens of millions in annual revenue
Re-architected API to overcome design challenges
Introduced Snowflake for high-value customer data delivery
Jun 2018 -Dec 2019
CEO & Co-Founder
MessagePath
Built a B2B SaaS AI writing assistant for sales and support teams, scaling to thousands of active users.
NLPB2B SaaS#5 on G2

MessagePath

Industry First Zero-to-One

Industry-first business-focused AI writing co-pilot. B2B SaaS AI writing coach for sales and support teams. Scored and improved business writing using NLP analysis. Described as what you'd get if "Grammarly and Hemingway App had a business-focused baby."

#5 AI Writing on G2 Rising Star Award
MessagePath app showing writing score and analysis on a MacBook
MessagePath contextual intelligence across Marketing, Sales, Support, and Press Release categories
MessagePath Rising Star and Premium Usability 2019 Awards
MessagePath 5-star G2 Crowd reviews
Jan 2016 -May 2018
Founding Head of Product / VP Product & Business Development
Talla
Founding executive providing vision and leadership to ideate, prototype, launch, and grow an AI-powered digital employee chatbot for web, Slack, and Microsoft Teams. Led cross-functional team of 30+ (2 PM direct reports, 10 engineers, 4 data scientists, designer). Pioneered advancements in conversational AI and NLP. Drove partnerships with Slack and Microsoft Teams, with business development conversations with Atlassian and Box. Led SOC 2 and GDPR implementations. Acquired by Bloomfire, now 2024 AI-Based Knowledge Management Software Company of the Year (CIO Review).
Conversational AINLPSlack & TeamsSOC 2 / GDPR2,000+ Users30+ Cross-Functional TeamAcquired

Talla AI Knowledge Bot

Industry First Zero-to-One

Head of product for one of the first commercial B2B AI agent platforms. Enterprise AI chatbot agent supporting knowledge management for HR, sales, and support teams. Featured analytics dashboards, knowledge gap detection, intelligent content tagging, and an early vision for AI agentic workflows. Directed the product through its first 2,000 users while working closely with data science to experiment with and plan NLP technology paths.

2,000+ Users Acquired by Bloomfire 2024 KM Company of the Year
Talla analytics dashboard with knowledge base quality metrics
Talla chat interface showing AI answering questions
Talla knowledge gap information request tracking
Talla knowledge base content with AI tagging
Jan 2001 -Dec 2015
Principal Product Manager & Program Manager
FedEx
Founding member of FedEx Innovation Labs at a Fortune 50 company. Built the multi-disciplinary team that created FedEx's design thinking, prototyping, open innovation, and startup launch laboratory. Led research, design, development, and launch of first-of-its-kind products. Contributed to the Innovation Imperatives section of strategy presented annually to the FedEx Board of Directors. Pitched the concept that became FedEx Dataworks, FedEx's data science division (launched 2020). Led cross-functional global teams of 100+ and managed executive stakeholder alignment across all phases of product development.
IoTInnovation LabsDesign ThinkingDevRel / APIsOpen Innovation$1B+ API Revenue$600M Enterprise Launches18 Awards100+ Global Team

SenseAware, Co-Founder

Industry First Zero-to-One

Launched the first integrated remote-sensor IoT platform at FedEx. Global SaaS IoT platform for real-time shipment tracking with sensor data -temperature, light exposure, location, and barometric pressure. Used for vaccine distribution, pharmaceuticals, and high-value logistics worldwide.

Global Scale IoT COVID Vaccine Delivery
InformationWeek 500: 20 Great Ideas to Steal (2010)
ReadWriteWeb: Top 10 Internet of Things Products of 2009
Postscapes: Best Enterprise IoT Implementation (2011 & 2012)
World Mail Awards: Innovation & Security Categories (2012)
Cool Chain Logistics Europe: Supply Chain Integrity Innovator of the Year (2013)
SHD Logistics Award: Innovation Award Highly Commended (2014)
Fast Company: Top-20 Most Creative People (2010, Rob Carter CIO)
SenseAware multi-device dashboard showing map tracking
SenseAware platform on laptop with tracking device
SenseAware physical tracking device
Original SenseAware concept napkin sketch

Innovation Lab & Strategy

Fortune 50 Innovation Lab -board-level strategy for emerging tech
Pitched concept for FedEx Dataworks (data science division, launched 2020)
Zero-to-One Founded EPICenter Logistics Innovation Accelerator
Design thinking, lean startup & business model innovation workshops

Strategic Partnerships & Open Innovation

Zero-to-One eBay Valet -marketplace consignment via 1,600 FedEx Office locations
Open innovation with Google, eBay, universities, and startups
Researched e-commerce, urban mobility, data monetization & blockchain

Developer Relations & API

Zero-to-One DevRel team accumulated the first $1B+ in API revenue for FedEx
$600M in incremental revenue for enterprise product launches
API customers: eBay, PayPal, Intuit, Microsoft, Oracle, Stamps.com
Built API testing app -reduced testing from 1 month to 1 hour

18 Corporate Awards

8 Leadership, 3 Innovation, 2 E-Commerce Strategy
1 Research, 1 Prototyping, 1 PM & Business Development
1 Venture Strategy, 1 Customer Experience Design

Founding & Building

Side projects I built -from search engines to social platforms.

Speaking & Advisory

Sharing perspectives on AI, innovation, and the future of product at leading venues.

Stanford MediaX

Rights, Revenues, and Responsibilities in the Supply Chain of Data

Exploring data ethics, AI, and the rules for creating intelligent systems.

MIT VLAB

The Machines are Talking Back

On the evolution of conversational AI and its enterprise implications.

The AI Conference

Beyond Chatbots: The Future of AI

Moving past simple chatbots toward autonomous agents and intelligent systems.

Stanford Leadership Garage

Guest Speaker

Innovation leadership and building products at the frontier of technology.

MoNage Conference

Convergence of Computing, Crypto, AI & Messaging

The intersection of emerging technologies and new business ecosystems.

Advisory

Fellowships & Mentorship

On Deck Fellow (ODCI01, ODF18). Advisor at Plug and Play Tech Center & Singularity University.

Patents

Inventions spanning AI, knowledge graphs, IoT, and digital commerce.

💡

Graph Augmentation for New Applications Using Machine Learning Techniques

Pending
💡

State Machine Methods for Natural Language Communications and AI Agents

Granted
💡

Sensor-Based Logistics System

Granted
💡

Systems and Methods for Trip Management

Granted
💡

Systems and Methods for Digital Advertisements in Delivery Networks

Granted
💡

Systems and Methods for Creating and Delivering Digital Assets

Granted

Education

M.S. Information Systems

University of Memphis

B.S. Economics & Finance

Christian Brothers University

Innovation & Entrepreneurship: Prototyping

Stanford University -Executive Education

Let's Talk

Interested in AI product strategy, advisory, or collaboration? Reach out.