The web is a world of constraints, the materials of HTML and CSS flex and give in ways that encourage particular styles. And being able to understand and bend within that scope is what makes a design feel native. Designers who work directly with the materials rather than through simulated environments like Photoshop are at a distinct advantage for making that happen. If you’re working on a Flash game or a media campaign to introduce a new watch, you can afford to disregard that advantage. That’s when the graphical prowess of a completely blank canvas, sky’s-the-limit approach is exactly what you want. You want dazzle and glitz. Making something that’s native to the web doesn’t really matter. But barring that niche, designing for the web is a lot less about making something dazzle and a lot more about making it work. The design decisions that matter pertain directly to the constraints of the materials. What form elements to use. What font sizes. What composition. What flow. Those decisions are poorly made at an arm’s length.
Recent posts
- AI Core Users Group Silicon Valley: Hype & Magic – Building AI products (Talk)
- Intelligent Agent Brain Design
- Key AI Discussions
- On Canonical Companies
- Augmented Intelligence: Building exoskeletons for the mind
- Stanford Talk: Rights, Revenues and Responsibilities in the Supply Chain of Data
- A Timeline of Very Bad Future Predictions
- Building Blockchain Companies (Presentation)
- AI & Business – Opportunities & Dangers (Presentation)
- In 10 years we won’t have Blockchains
- The Forever Company
- Managing Future Digital Employees
- Speaking: Global AI Conference
- Speaking: World Crypto Economic Forum
- Building blockchain companies
- Speaking Engagement: Fall 2017 MoNage
- 12 tips for Designing and Managing an AI-driven product
- Speaking Engagement: Innovators Breakfast Series: Artificial Intelligence (AI) + HR – Wed, Aug 2, 2017 at 8:30 AM
- The 10 Principles of Intelligent Agent Design
- The 10 principles of intelligent agent design