Will Murphy

An interactive simulation sandbox where small business owners and enterprise leaders can "play out" scenarios like product launches, pricing changes, or market shifts in a generative environment. Moves beyond static dashboards into dynamic, explorable world models for business decision-making.

A new product design paradigm for software built to serve AI agents as the primary user. When the "customer" is an autonomous agent rather than a human, the conventions of UX, onboarding, pricing, and interfaces break down entirely. Exploring what it means to design products where agents discover, evaluate, purchase, and operate software on behalf of humans.

An adaptive interface layer for LLM outputs that morphs based on the intent of the response and the user's cognitive context. Instead of uniform chat bubbles, the UI automatically generates the right interaction pattern, a decision tree, a comparison table, a guided flow, based on what the AI is helping the user accomplish.

A research tool that goes beyond fact synthesis to specifically surface counter-arguments, anomalies, and dissenting evidence in any body of knowledge. Designed to prevent groupthink by mapping opposing viewpoints with full provenance, helping researchers move from "answers" to genuine understanding.

A tool that visualizes why an AI agent failed during complex, multi-step web tasks and allows a human to "steer" it back on track. Focuses on making agentic workflows more reliable in messy, real-world environments through human-in-the-loop debugging and probabilistic design principles.

A focus-management agent that uses live signals from browser activity and wearable sensor data (heart rate, movement patterns) to proactively suggest breaks, deep work modes, or task switching. Combines edge AI processing with augmented intelligence principles to optimize cognitive performance throughout the workday.